Facilitator Course through TRAINYOUCAN

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What is a cultural assumption?

A cultural assumption is when we assume that a person has particular values and attitudes based on their cultural background. Understanding cultural assumptions and how they work will help to analyse visual texts. Composers of texts often use cultural assumptions to reach their audience. A visual text such as the film ‘Looking for Alibrandi’ directed by Melinda Marchetta, for example, is based on a number of cultural assumptions. These are based on: Age – it is assumed that growing up is often a difficult time. Gender – that growing up…

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