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Communications and stakeholder engagement strategies

A key element of sustaining and embedding any innovation project is to communicate with stakeholders effectively and to engage them as early on as possible with the project. It is worth spending time on developing a communications and stakeholder engagement strategy and plan to enable the project team to: Better understand the needs and concerns of different stakeholders. Different stakeholders will have different needs and concerns – for instance, practitioners are more likely to want to know why they should adopt and prioritise your project (as opposed to other innovations),…

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