Trainyoucan

Traditional authorities and cultural leaders

Traditional authorities and cultural leaders play an important role in South Africa. Traditional authorities and cultural leaders  are seen by their communities as leaders through and by the people. Research done in the Province of the North West, the Northern Province and the Province of KwaZulu-Natal illustrates that in many of the communities in which traditional leaders serve they are regarded as leaders and they are also seen as symbols of unity in the community. The idea that the system of traditional leadership may be abolished was met by fierce…

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What is a cultural assumption?

A cultural assumption is when we assume that a person has particular values and attitudes based on their cultural background. Understanding cultural assumptions and how they work will help to analyse visual texts. Composers of texts often use cultural assumptions to reach their audience. A visual text such as the film ‘Looking for Alibrandi’ directed by Melinda Marchetta, for example, is based on a number of cultural assumptions. These are based on: Age – it is assumed that growing up is often a difficult time. Gender – that growing up…

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Trainyoucan

Cultural Differences in Non-verbal Communication

General Appearance and Dress All cultures are concerned for how they look and make judgements based on looks and dress. Americans, for instance, appear almost obsessed with dress and personal attractiveness. Consider differing cultural standards on what is attractive in dress and on what constitutes modesty. Note ways dress is used as a sign of status? Body Movement We send information on attitude toward person (facing or leaning towards another), emotional statue (tapping fingers, jiggling coins), and desire to control the environment (moving towards or away from a person). More…

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