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Dissemination of information

The means of delivery is a key part of the strategy for better information. The dissemination of the information can take up as much as half of the total cost of an information project, so it must be planned in from the start. The key to effective dissemination is to match the means to the message and needs of the audience. There are lots of ways to deliver information, from a slogan on a t-shirt to a video on YouTube. The key is to adopt a method that will work…

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